01 1. The New York Times Brand Voice 02 2. 826 National in partnership with Greater Good Studio Content Strategy 03 3. Doorsteps Brand Voice Optimization 04 4. Kupona Foundation Messaging & Donor Engagement 05 5. Makeshift Magazine & Openbox Editorial Strategy & Creative Direction 06 6. Pentagram / IMC Octave Messaging Strategy 07 7. EILEEN FISHER Brand Strategy & Innovation Concepts 08 8. Pentagram / BIG Naming for Hualien Residences 09 9. Gerson Lehrman Group Network Design & Brand Architecture 010 10. American Museum of Natural History Educational Programming Strategy