Pentagram / BIGNaming for Hualien Residences

Engaged as a naming specialist by Pentagram, I generated a curated shortlist of original names for BIG’s pioneering residential development in Hualien, Taiwan. To begin, I determined five creative territories based on the region’s coastal beauty and the development’s unique green-roofed architecture. Names had to be translatable into Mandarin Chinese with consideration to both meaning and characters. To create evocative and trademarkable options, I focused on suggestive and descriptive names using real-word, composite, and coined constructs.

Naming specialist

Photos by Jinho Lee; renderings by BIG