AMNH recognized an opportunity to create a more mediated experience of the museum’s offerings. Our team used a design thinking approach to create three educational programming directions designed to provide visitors with high-value, contextualized learning—both on-site and elsewhere. I played the roles of verbal strategist and concept lead within a multidisciplinary team that included a communications designer, ethnographer, and client lead. The museum’s final educational programming has been lauded by such organizations as 100Kin10 for its work in the STEM field.